How to Use TikTok for Business

In fact, the platform is so successful that other social media platforms feel threatened by the competition, and are shifting their focus to videos to keep up with TikTok. Just recently, Instagram’s head Adam Mosseri announced that their app would be taking a more video-focused approach to their platform moving forward. The fact that the leader of one of the world’s most-used social media platforms is admitting they need to keep up with TikTok, should sell you in itself.

Born and raised in sunny Los Angeles, she truly believes the diverse city enhanced her abilities to understand various brands and consumer expectations. Outside of the office, you can still find her on social media or in a hot yoga class. This ability to provide anyone with a massive following means TikTok has a limitless pool of influencers to choose from.

When using TikTok for your business, follow these tips for higher engagement. With the ever-growing popularity of engagement marketing, TikTok is a great platform for businesses to advertise in a way that doesn’t feel contrived or ingenuine. Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies.

Overall, TikTok ads are quite similar to other paid social media ads, but they do have some quirks that marketers should be aware of. To find an influencer, you can either search around on the platform yourself or use a tool like Influence Grid. Influence Grid helps you sort through influencers by providing information on their stats, including their follower count, views per video, and likes per video. This can help you get a better idea of the types of results you can expect with specific influencers.

When it comes to the quality of your content and production, Instagram users expect a high standard. Check out these Instagram Video Ad templates to ensure your videos are #instaworthy. Instagram users follow brands and influencers for their overall visual profile rather than focusing on the quality of their individual posts. Great visual profiles have consistent content, whether that’s colors or themes. Now with Instagram Reels, it’s another tool for complimentary content to your brand message and your visual feed.

For subscribers this particular ad opportunity, TikTok took some notes from Snapchat and Instagram filters. You can use a branded effect to display your business name in a fun, striking way. TikTok’s branded effects can include stickers, special effects, and filters like branded lenses. The cost for these effects starts at $10 CPM, or per 1000 impressions. Typically, branded effects will end up costing between $50,000-$120,000, depending on the duration you choose. On seeing the ads, the user can either click on the ad or just close it and browse the app.

You can even collaborate with TikTok influencers to grow your audience. Most brands even create giveaways and have winners in their virtual games. In general, brands that have an active TikTok account are mostly creating hashtag-based challenges in return for shares and interaction. Read more about here. It is a free video-creator tool and helps target the desired audience. TikTok is also a great platform to incorporate influencer marketing into your social media strategy — or as they’d refer to it, creator marketing.