How to Use Instagram Story Ads in 2022 to Grow Your Brand

Though the video itself is pretty cool and I love that it’s a behind-the-scenes look at how the Victoria’s Secret models spend their time when they’re not walking the runway. Adidas shows off their product launch know-how in this post, promoting a new Kanye West-designed Yeezy Boost 350 V2 model. The image is creative, featuring vivid virtual renditions of the shoe (and its box!). More importantly, the image also features the launch date, and the link people should visit to buy the shoe. Using videos to preview upcoming products is a great way to highlight things that a picture might not be able to capture properly.

TikTok is reportedly working on an option for creators to film much longer videos, of up to three minutes, so we are set to see even more creativity from the platform. There will be many more examples of brands approaching TikTok to reach new audiences, from setting collaborative and creative challenges to utilizing the creative influencers thriving on the platform. In December 2019, 16-year-old TikTok influencer, Charli D’Amelio, lived in an LA mansion known as Hype House where she was able to amass a following of over 100 million. She regularly collaborates with brands that reflect her personal interests and values, such as releasing products with beauty brand Morphe or promoting anti-bullying messages with UNICEF. She is now the most-followed account on TikTok, followed by Khaby Lame and Addison Rae, a fact that demonstrates the close overlap between TikTok and Instagram influencers. The short-form video app saw rapid growth during the COVID-19 pandemic, as many users found time to explore the platform and connect with their online audiences in new ways.

By the way, you can check out our ranking of the top 15 travel blogs here. Now, if you’re using one or two brand-specific hashtags in the caption under your image, that’s fine . However, if you want to include more than one or two hashtags, start by creating your post, and then leaving a comment containing these hashtags directly under your posted image. This way, you’re visually separating your hashtags from your post, but still allowing your post to be found. However, this isn’t strictly true—in fact, this is one of the biggest misconceptions about Instagram.

Many brands use Live to unveil new products or features, document events, film interviews, hold Q&As with their followers or offer limited-time discounts. There is a great opportunity for brands to get involved here! Think about your target audience and the things that they engage with. Then make a Story Template in your company branding for them to complete and share.

While top Instagrammers make thousands of dollars per post, even those with small but engaged followings of 1,000 have the potential to start making money. Naturally, the more engaged followers you have, the better. Check out our tips on how to get more followers on Instagram. If you’re not an influencer and just want to make some extra cash, Instagram is a great place to sell old stuff. Whether it’s furniture, clothing, collectors items or even Mason jars, you can make side income selling it on Instagram.

It creates a personal and involved connection that strengthens the relationship between brand and consumer. The first is, of course, the celebrity and influencer appeal. Both Eva and Harry have millions of Instagram followers who look to them – consciously or subconsciously – for advice on things like fashion and lifestyle. Seeing celebrities happily endorsing products goes a long way towards getting their fans to hop on board the Tesla train.

This idea works particularly well if you’re sharing content on Instagram, since you can’t actually include a link back to your blog posts from the messages themselves. So a hack I’ve seen around involves sharing a sweet graphic from your post, then mentioning that the link to the post is in your profile. You can also use comments left on your blog and social media accounts, to learn more about who’s interested in what you’re doing.

You can also save them, using the ribbon icon in the right corner. Read more about buy real instagram followers here. When you tap it, you’ll see Save to Collection pop up along the bottom of the post. If the image or video you’ve saved falls into a collection, such as UGC content or inspiration, you can create a collection for that content. Try to blend general, trending hashtags and specific hashtags to increase your post reach and relevance.

If you want to look for trending hashtags or trending topics that are relevant right now, Twitter can give you an edge. It has a trending topics section, where you can see what people are sharing. Hashtag research is a key part of distribution on Instagram. It can help you identify the most high-performing, popular hashtags, give you new ideas for hashtags you wouldn’t have thought of on your own, and help you to identify trending hashtags.

Know what your followers like to see and when they are more likely to visit your profile. Reply and comment on the posts that interest you, and your next step will be to include them in your posts. Repurposing the same content provides you with the opportunity to reach a larger audience and reinforce your message.