As soon as upon a time finding the perfect fit for your shopping preferences would take at least a day’s hunt. The arrival of e-commerce has changed rather a lot prior to now few years. Shopping has grow to be more about mental containment & less about physical exhaustion. But have the consumers really shifted fully from retail shopping to e-buying? If so, is it really the very best option?

1) Capturing the market space:

The process of shopping might be broadly categorized into kinds:

a) Necessity shopping – Necessity shopping contains products we cannot live without like sugar, salt, grocery, etc. Availability of the required necessity products has hardly been a significant problem for the retail shoppers.

b) Luxurious shopping – Luxurious shopping (like a watch, watch case, digital, electronics accessory, etc.) has time and again forced us to go out of our ways to make sure we don’t remorse our purchase. Apparently, e-tailers have captured the market well in each categories. The e-commerce mainly competes in terms of ‘price’ for necessity items and ‘variety’ for luxury goods.

2) Shift in Consumer shopping preference:

On-line shopping may have made shopping simple, but it is hardly as satisfying as retail shopping, the place the process is quite simple and straight-forward. Many people consider on-line shopping risky. However is it true in all cases? An internet survey, carried out in 2014, reveals that over eighty% of the online shoppers entered the community to purchase luxury goods. Apparently, only 13% of the community shifted to buying even the necessity products online. Clearly, online shopping has received a hearty welcome for luxurious shopping. Nevertheless, when it involves shopping for necessity goods the consumers haven’t been so welcoming.

3) Buying luxury goods online: Pros and Cons

The number of consumers shopping for luxurious goods on-line has increased. But is it really the best way to go about it?

Pros:

1) Breaking out of the one-model notion: In on-line shopping you get to discover several completely different brands as well as types at once. Example – should you want to buy a watch case by one model, you get to match it with a watch case offered by one other brand. Retail stores can hardly supply this level of unrestricted browsing.

2) Return coverage: At a retail store, you possibly can try on a T-shirt and see if it fits you. However after purchase, you won’t get your cash back even if you wish to return it. On-line shopping affords what the retailers have hardly been able to provide – Freedom to return the product (within a sure deadline). Risky as it might sound to purchase a product without attending to check it for real, nearly all online shops provide a return option.

3) Convenient shopping: Imagine buying a product like a watch case at a retail shop. Should you go to a watch shop or a gift shop? Which shop is one of the best? How far is it? When are you able to go? It would be a pretty tedious task. But online shopping has changed the whole experience. You’ll be able to go online at midnight. You can browse through hundreds of watch cases within a span of a few minutes and your watch case will arrive at your doorstep.

Cons:

1) Strictly Virtual: At a retail shop you get to actually check one watch case from one other watch case. You could be sure about which one you like better. However at an internet store, you could compare hundred types of watch case manufacturers but you will have to strictly depend on the information provided by the seller. Thus, on-line shopping might be tricky.

2) Fast possession: In the event you buy an digital product at a retail store, you will get it instantly. However in case you place an order on-line, for the same product, you will should wait for not less than a day. One of the main hurdles that e-commerce faces in the present day is the logistics and the common delivery time. While most major e-commerce websites provide a one-day delivery option (with some extra charges), it is different from the fast ownership that the retailers offer.

Thus, we have now seen among the pros and cons of shopping luxurious items online. Though the net market is yet to develop fully, it has executed well by way of giving more power to the consumers. To not neglect the relevance of quick, trouble-free shopping in right now’s world.

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