In the current Instagram algorithm, you can only follow 50 to 100 people every day. If you follow more than 100 people per day, there’s a chance your account can get suspended by Instagram. Compile a list of all competitors and major accounts on Instagram within your niche. For example, if you’re in the food and beverage industry, you might compile a list of all major food bloggers and restaurants that speak to the same audience as you. Shows that Instagram accounts with 100K+ followers post, on average, more frequently than accounts with less than 10K followers.

Like your typical phone camera, the thunderbolt icon controls the flash and the arrow icon switches the camera view between front and forward-facing. Instagram has recently added filters that you can access by tapping the smiling face next to the arrow icon. Read more about buy instagram followers cheap here. Instagram also lets you upload videos — as long as they’re a minute or less in length. When you upload your edited photo to Instagram, it’ll automatically crop your photo into a square. To change it back to the original width, press the icon with the two outward-facing arrows. At this stage, you can add additional Instagram filters — but don’t go too crazy.

You can either host on your own server or you can use a third-party service. The advantage to hosting videos yourself is the control it gives you. In short, third-party video hosting sites are your simplest option. There are a variety of free and paid tools you can use to crunch your videos to this size. To see which are our favorites, take a peek at our write-up on the best video compressors.

If you use WhatsApp for customer service and retention, you probably already realize its potential for brands is huge and distinctly under-leveraged. The News Feed increasingly suppresses business posts, but there are still ways to bolster engagement without investing in ads. For marketers, these are more than just eye-catching numbers – they’re potential customers. And if you have a proper social media strategy, they can become realized customers. And it’s not just in the U.S. (though 84% of Americans use at least one social media network). China now has more than 1 billion social media users, despite still having roughly 415 million citizens without internet access.

That being said, it isn’t too difficult to calculate this number manually. You can also use a third-party Instagram marketing app to do it for you. Instagram Insights will also tell you how many times your profile was viewed and the number of accounts that started following you. Engagement rate is the percentage of followers or viewers that engage with your posts. Generally, if you want to calculate your average engagement rate for Instagram, you would divide the number of likes and comments by your follower count, which will give you a percentage. Diving into your Instagram analytics is more than just finding out which photo, video, or story performed best.